We're on a mission to make services better everywhere

UTU works with ambitious organisations to design, build and scale transformative products and experiences.

Our Services

When we say design, we mean business

GROWTH STRATEGY

We help our clients explore new growth by understanding their customers’ unmet needs. We create new elevated service experiences that introduce new audiences, create new product categories, and achieve clearly identified business outcomes.

Your customer is human

SERVICE DESIGN

Your audience, be they customers or users are all human. Their decisions both rational and emotional are shaped by their experiences. Our approach helps capture their motivations, ambitions, expectations and connect with them on a human level.

Technology enables services

DIGITAL PRODUCTS

We shape, build and launch both front and back-end digital products that have are meaningful and delightful to users. We drive the whole process, from scope definition and detail of the challenge, right up to delivery and growth.

Get where you’re going, faster

ORGANISATION CHANGE

We engage internal resources in real-life challenges involving customers, internal and external stakeholders. We tailor and adjust the design approach to the capabilities and constraints of the organisation, and define how to win.

What’s your story?

BRAND DESIGN

We view branding as an opportunity to help organisations examine and find out what’s unique in their offering, define it, identify where to place it in the lives of those they serve, and create stories that are meaningful.

Our Approach

A methodology cultivated over years of working with clients at various stages of the business life cycle, across multiple industries. It is underpinned by key problem solving techniques such as Design Thinking, Blue Ocean Strategy, and Lean Startup. At its heart is Human Centered Design.

We are growing

Utu & Element Blue Relationship

We combine UTU’s deep experience and commitment to human-centered design and value creation.

With Element Blue’s extensive experience in implementing global enterprise-scale digital solutions, such as large B2B and B2C transactional portals for some of the largest customer bases.

Together, we have a team that brings together Strategy, Brand and Technology.

Work

We inject an entrepreneurial and customer-centric design ethos for established organizations to help re-invent themselves in today's consumer-first, digital, and ecosystem driven world. We work side-by-side with start-ups and organization innovation teams.

Citizen Services

OXFAM

Digital platform for remote water management, complete with instrumentation and analytics dashboard.

FEAFFA

An e-Learning brand, online platform and content for Customs agents in East African countries.

AMREF

Leveraging AMREF Enterprise's learning management, human capital and student insight to improve its e-Learning UI and provide seamless and delightful tutor and student experience.

Financial Services

STANBIC BANK

Workshop to identify success factors, risks and activities to be taken up - as a business case - to make mobile banking in South Sudan a success.

GROUPESA

Brand and Communication for a self-driven group financing platform.

NIC BANK

Project management services to accelerate digital transformation, including staffing and training for PMO and Change.

Commercial Services

EAST AFRICA TEA TRADE ASSOCIATION (EATTA)

Documentation of tea auction processes - from tea production completion to consignment purchase and payment - in East Africa as executed by EATTA and its members.

WTV

Rebrand for a family based TV Channel. We delivered a new identity, motion graphics and brand & content strategy.

TNL

Helping a local used-truck dealership rebrand and reposition itself in the East and Central African market as they ventured into heavy commercial vehicle solutions. 

The Team

Multidisciplinary people bringing different perspectives together to solve business problems, elevate everyday experiences and have fun doing it.

Vincent Ndonye

CEO

Vincent Ndonye

CEO

I lead the team, our growth and vision. We’re a tight-knit bunch that designs to elevate experiences, better businesses, and share some UTU love. Over the last twenty years, I've led teams as a product manager and management consultant at IBM, AOL, working for the likes of Hulu, P&G, GM, and Dubai RTA.
Makumi Wanjohi

Growth Strategist

Makumi Wanjohi

Growth Strategist

As a thought leader in the design industry, I know what it takes to foster connections between innovation teams to align around customer focus and drive real scale. Over my career I’ve delivered more than 300 projects including growth strategies for Java, Zuku, Kibo and Acorn.
Juliet Mukunga

UX Designer

Juliet Mukunga

UX Designer

Successful products and services have a real grasp of what their consumers find meaningful. I engage users and understand their needs and motivations to inform the design of end-to-end experiences. Organisations I’ve partnered with include Helix Institute, CFC Stanbic and Huduma Kenya.
Kevin Oduor

Marketing & Communications

Kevin Oduor

Marketing & Communications

Over my career I’ve been an advocate of communication tools that help build brand equity and inspire loyalty by curving a niche of relevance in the lives of users. I spend my time helping manage our growing portfolio of accounts and our incredible team. I worked for brands like Java, GLP & Nation.
Ichungwa Gichuki

Service & Business Designer

Ichungwa Gichuki

Service & Business Designer

I work with people and companies to augment products and services to meet customers’ needs. My focus is to elevate customer experience and digital transformation. I've worked with various organisations including TradeMark East Africa, DFID, and USAID.
Olivia

Brand Strategist & Storyteller

Olivia

Brand Strategist & Storyteller

Simplicity is the secret ingredient in the sauce of all things great. I use this thinking to create purposefully engaging experiences that help clients define, distinguish and express who they are and what they offer. I’ve worked with the likes of Java, Acorn and Kibo.
Ashi Kariuki

Creative Director

Ashi Kariuki

Creative Director

Timeless. That's the impression I'm constantly aspiring for the products I design and develop to have. I'm captivated by bold ideas that want to change the world. I've worked on local and international high-value creative projects such as designing the Kenya Shilling Symbol, Organia and Kibo.
Ian Gichuhi

Technology Researcher

Ian Gichuhi

Technology Researcher

Ask me about ideas in technology that are shaping the future. I'm a researcher with both technical knowledge and analytical skills which I use to provide well-researched insights that fuse the best of creativity and technology. I’ve previously worked with Kibo, Organia and Proto.
Mburu Njoroge

Visual Designer

Mburu Njoroge

Visual Designer

I get the chance to turn visuals into truly enriching experiences. Majority of my experience is in print and digital media. My forte is typography and publications. I've worked with the likes of TMEA and Gulf Bank.
Jayline Karusi

Researcher & Creative Writer

Jayline Karusi

Researcher & Creative Writer

I get involved in the day-to-day administration and client relations here at UTU. I use creative writing as a channel for connecting with people and have a knack for planning and running research activities. Previously, I’ve worked with clients such as NIC and Oxfam.
Daniel Aineah

Software Engineer

Daniel Aineah

Software Engineer

I employ a versatile toolkit of the latest technologies and trends to realise client dreams. For me, full-stack web application development means building holistically rich online experiences. Some of the organizations I’ve worked with include: EY, Amref, Goldman Sachs.
Winston Wachanga

Project Manager

Winston Wachanga

Project Manager

My area of expertise is projects delivery, training and change management. I implement projects while working with multidisciplinary teams to manage inter-dependencies and risks. In the past I've worked with UNIDO, AERC, and Strathmore University.